AI Insights · Timothy · April 2024
US Drawing & Coloring Apps Q1 2024 Snapshot
A glimpse at the performance of top drawing and coloring apps in the US during the first quarter of 2024, showcasing user engagement and download trends. Insights provided by Sensor Tower.
In the first quarter of 2024, the US market for Drawing & Coloring applications has seen varying trends across the top 5 apps on the unified platform. Here's a brief overview of their performance, with comprehensive data available at Sensor Tower.
Color by Number: Coloring Games experienced a decrease in revenue from $129K to $117K and downloads from 141K to 85K, with weekly active users also following a downward trend from 729K to 578K.
Disney Coloring World saw its revenue drop from $103K to $54K. Its downloads peaked at 33K in late February, while the weekly active users showed a slight increase from 62K to 67K before ending the quarter at 60K.
Crayola Create and Play, a homegrown app, observed a revenue dip from $75K to $39K. Downloads hit a high of 32K in the last week of March, and weekly active users rose from 33K to 45K over the quarter.
Pixite Inc.'s Adult Coloring Book - Pigment showed a consistent revenue around the $33K mark, with downloads decreasing from 26K to 7K. Weekly active users experienced a decrease from 77K to 44K.
Coloring Games for Kids 2-6! from IDZ Digital Private Limited had an interesting quarter with revenue fluctuating, ending at $39K. Downloads saw a peak of 46K mid-quarter, while weekly active users showed a steady increase throughout the quarter, finishing strong at 154K.
These figures reveal the dynamic nature of the Drawing & Coloring app category, with each app displaying unique trends in downloads, revenue, and user engagement.
